5 Ways to Sell "Potential" in a Home

Here are 5 wonderful ways to inspire a buyer to see the potential in your home and buy it!

1.)  If you are like most sellers you are already aware of the most popular staging tips which remain relevant because they work so well in helping to sell a home for top dollar in less time:

  • De-clutter every area of the home
  • Depersonalize the space
  • Deep clean for the best buyer experience
  • Rearrange furniture to give a spacious feel to each room

Not every house is exactly the same, but what if the home you are putting on the market is in an area where a contractor built essentially the same home design?  How can you make sure your house shows to the best advantage when compared to the one across the street that is basically the same design? 

After touring just a few homes there is a tendency to forget those that didn’t have a unique feature that made an impression.  If your home is much the same as every other one in a neighborhood, here are some suggestions to make your house really stick out in the buyer’s mind as they mull over which to make an offer on:

2.)  Define any unusual spaces that exist; an alcove or odd corner can present design challenges and a buyer might be uncertain how they can utilize it.  Use suggestive staging to spark their imagination as they tour your home

3.)  Create a functional entry; especially if the front door opens directly into an existing definitive living space. Carve out a specific place to kick off your shoes, hang up hats, purses, keys, and store your sunglasses – all those items one tends to drop when they first walk in the door and waste time later looking for

4.)  Another area that is often overlooked (pun intended) are the windows; the view from them as well as the treatments that adorn them. 

  • Remove any treatments you will be taking with you.  Then create pretty frames by adorning the windows with simple, inexpensive curtain panels that remain with the house
  • Add a decorated window box to several front windows, a flower covered trellis or potted plants to create an attractive view. This adds to the curb appeal at the same time

5.)  Are there potential improvements you had thought about but hadn’t gotten around to?  Potential of a finished basement, adding a patio or deck or other changes or additions that could be done to a home may be good selling points.  Unfortunately, you can’t add the price of potential into your selling price. What you can do is take advantage of these opportunities and “sell” the potential by highlighting possibilities with pictures that help a buyer see what could be:

  • Post pictures, blueprints and ideas for patio or deck installations
  • Put up an attractive picture showing French doors vs sliders
  • Find a picture of a similar space to yours that has an open concept vs doorways

By sparking imagination for what could be your home can easily be the first choice and the fastest sale in the neighborhood. 

What do you think of these ideas?  We’d love to hear your opinions or stories of things you did that worked when you were selling a home! Thank you for sharing.